Pay per click advertising can be an effective way of gaining more traffic and online sales for your ecommerce website and can compliment your other marketing activities.
The most popular are google adwords, facebook and yahoo advertising but there are also lots of less well known sites that offer it as well and some of these may be better able to target your clients.
The most important thing is to make sure that its effective for your budget and that you rate of return is adequate.
Once you have chose the advertising method you should learn exactly how it works and take time over the first few months to become familiar with it. You need to be able to set a budget and target audience and keywords. All good programs offer detailed reporting to provide you with information on how its running and how you can change the settings.
There are a lot of companies that will offer to run your pay per click campaigns but they often exaggerate their claims on how effective they will be – these should be avoided otherwise you run the risk of wasting your advertising budget.
Paid per click when used effectively will contribute to more sales on your website and increase your profitability.