Email & Newsletter Marketing are still very important marketing tools for your ecommerce website.
It is still a great way to communicate with your customers.
You should determine how regularly your customers want to be emailed and the types of information that they want to read.
It is critical that you allow your customers to easily opt in or out of receiving emails.
What information can you include in your Newsletters:
specials and offers
general information about your products
changes to your business
We recommend that you use a email campaign manager so that you have the tools to manage and track your campaigns.